English Braids Ltd was established in 1972 in order to supply rope and cord into the industrial market place. The company was originally established in Malvern, Worcestershire, although the current purpose built site was adopted in 1979. The organisation has been grown from this point with an emphasis on sales and customer service. The company has always focused on a B2B environment looking for partners and manufacturers to be able to get the product to the end consumer.
The company diversified into the Marine market place in 1980 and has established a network of partners throughout the UK and distribution channel throughout Europe, Asia and the Americas. The values of the company in this sector have been aimed at providing a high quality product to the mass market, from dinghy through to large yachts. It has been the long standing opinion that people do not buy on price, but value for money. It is this messaging that has been key in the overall success of the company today.
Growth has been both organic and via acquisition reflecting the intent of the organisation. This has led to an increase in both market activity and production capacity. The passion for British manufacturing has always been at the heart of the operation and therefore considerations to move production to other areas have always been rejected. The focus on quality and the lack of attention on commodity markets has seen English Braids become one of the best known names in the UK yachting market and our products used across a multitude of markets and sectors.